OUR STORY

THE BRAND ETK

Exotic Trim Keys

Founded in Obsession. Handcrafted for the Elite.

 


THE ORIGIN

A Key. A Moment. A Vision.

 

It started with a key — a sleek supercar fob that sparked more than ignition.

Founder Keenan Frederick, driven by a lifelong passion for high-performance cars and an admiration for the elite lifestyle that surrounds them, held that key and envisioned something more. Why should the object that starts a multi-million-dollar machine look and feel like a plastic afterthought?

 

In 2016, Exotic Trim Keys was born — not as a product, but as a mindset: to elevate the most overlooked detail of automotive luxury into a bespoke statement piece.

 

What followed was years of immersion into the world of craftsmanship. From the cobblestone ateliers of Italy to the heart of high-end leatherwork in Singapore, Keenan sought out masters of the craft who could bring the vision to life.

 


 

CRAFTED BY SFG

Legacy Artisans. Singular Standard.

 

To bring this idea into the realm of elite craftsmanship, Exotic Trim Keys partnered with Stone For Gold — a globally respected leather atelier based in Singapore, revered for their meticulous, handmade approach and deep-rooted heritage in artisan craft.

 

Each ETK piece is entirely handcrafted by SFG’s master artisans, who apply an unforgiving level of quality control and attention to aesthetic detail. From scale symmetry to stitch tension, no aspect is overlooked.

 

Once this intricate process is completed in Singapore, the final refinements are carried out in Dubai, where regional style and luxury culture meet performance and precision. The result? A masterpiece that bridges East and West, design and detail, luxury and performance.

 



OUR MATERIALS

Rare. Real. Unmistakable.

 

We use only the highest-grade exotic leathers — from Grade I–II crocodile to lizard, python, and beyond — each piece hand-selected for texture, tone, and natural pattern. These are the same materials found in high jewelry, couture handbags, and private jet interiors.

 

Paired with hand-painted edges, personalized stitching, and engraved hardware, every Exotic Trim Keys cover isn’t just built to last — it’s designed to speak volumes before the engine even starts.

 

If it isn’t ETK, it isn’t the real thing.

 



FOR THE ELITE

Tailored for the Few. Created for the Exceptional.

 

Our clients are not just car owners — they are collectors, visionaries, and tastemakers. The kind of people who don’t just drive luxury — they define it.

 

Whether opting for a fully bespoke creation or selecting a ready-to-ship configuration for convenience, every ETK client receives a key piece that mirrors their lifestyle. Customization is limitless: leather color, scale pattern, stitching, edge paint, hardware finish — no detail is too small.

 

We’re not here to follow trends. We’re here to lead in luxury automotive personalization — one handcrafted key at a time.

 


 

THE ROAD AHEAD

This Is Only the Beginning.

 

Exotic Trim Keys is built on bold vision. As demand continues to grow across continents, we’re expanding — from private custom orders to retail flagships, luxury boutiques in exotic destinations, and limited-edition collections for the world’s most exclusive clientele.

 

Our ambition is simple:

 

To ensure that the most elite vehicles in the world are matched with accessories that carry equal weight in craftsmanship, rarity, and soul.

 

Because for those who demand excellence in everything —even the smallest details matter most.